Arab Springs Assignment Example | Topics and Well Written Essays - 2000 words

Arab Springs - Assignment Example The small unit is intending to transform itself into a proper fast food restaurant by means of innovative and resourceful strategies. Presently the point is offering few local fast food items to the general public of Cottage Grave. This business plan has been made after making a comprehensive research and evaluating a variety of issues concerning fast food restaurant industry in Minnesota in the city of Cottage Grove. The main purpose and scope of this plan is to provide particular information about the industry and to highlight the critical areas for successful launching of a new fast food restaurant in Minnesota. The data discussed in this business plan is based on some certain facts and has been collected through number of sources. A careful attempt has been made to present real time data, however, this information may change at any time due to occurrence of any changes in the target market, and thus the actual outcomes may differ from the projected results. 1. Mission Statement G eneration of revenue and profit is the main purpose of any organization and same will be for Minnesota Fast Food Restaurant. Since it’s a service provider unit, therefore, customer service is the base of its existence. Our aim is to become the first choice of the customers and make them staying with us again and again. We believe in PEARL as our core value i.e. Passion for excellence in doing everything Execute with positive energy and urgency Accountable for growth in customer satisfaction and profitability Recognize the achievement of others and have fun doing it Listen and more importantly respond to the voice of customer 2. Market Analysis MFFR will operate its business by keeping a target market of very general nature in front of it because Cottage Grove is a small area having a population of only 34,589 in 2010 census According to the census conducted in 2000, there were 9,932 households and 8,462 families living in the Cottage Grove. Our restaurant will address the you th population, between ages 18 to 44 years, as its target market because it is 41.8% of the total population. Population under 18 is almost 32.7% of the total population (Census Redistricting Data, 2010). In Cottage Grove, the per capita income for the city was $28,348 in 2009 (http://www.city-data.com/city/Cottage-Grove-Minnesota.html). The market behavior of US fast food industry is interesting and it has been observed that generally three types of orders are placed in fast food restaurant. These orders are placed with respect to nature of group and family. The figure shown as Appendix-I indicates that lunch and dinner items are having a larger share of the market as 29% of the US fast food industry consists of it. Snack items and related beverages contribute 22 and 21% respectively while hot coffees, breakfast items, and side dishes have a combine share of 28% (Menu Composition Analysis, 2010). Since fast food industry is dominated by several global companies, therefore, MFFR wil l face a strong competition in Minnesota. Presently McDonald, Domino, Yum, Papa John’

Project Promotional Campaign Essay Example | Topics and Well Written Essays - 1500 words

Project Promotional Campaign - Essay Example make a point that they are the largest hotel brand in the service industry they offer client’s a money back guarantee that is termed as â€Å"Good Night Guarantee†, which covers for the rooms, hospitality, service and the overall experience at the hotel (Premier Inn, 2009). The hotel offers a lot of packages to its clients’. The most noticeable ones’ are the 2 for 1 package where a customer pays for the rent for one individual but can accommodate two, additionally the kids are free. Then there is the park and fly package, which includes a nights stay, car parking facilities and Grab & Go Breakfasts. Another important offering to the clients is the premier offer that allows people to stay at the hotel for as low as  £ 29. This cheap accommodation is only provided to customers if they plan and book their stay online at least 21 days prior to their arrival. The objectives of the promotional campaign are focused around the increasing the brand value. There are several factors which can be used to increase the brand value. The first one is building awareness of the offer in the mind of the target market. In order to sell a service it is of utmost importance to reach out to the customers effectively and portray to them exactly what is on offer. Then, the company should focus on creating consumer interest and providing information through easy and well communicated channels. Another important objective of the campaign is to stimulate the demand; the right promotion can drive customers to make a purchase. Finally, the most important objective of the promotional effort is to reinforce the brand name (Know This, 2009). Promotion should not be viewed as an effort to incur a onetime sales but it should be an effort that promotes the brand. The brand value and brand loyalty will reap long term benefits and hence the effort and the cost associate d with the promotional campaign should aim to increase the brand value and loyalty. The target audience for this offer is