Cloud Computing Services For IBM Samples †MyAssignmenthelp.com

Question: Discuss about the Cloud Computing Services For IBM. Answer: Product details For the discussion in the report, the selected product is cloud computing. Company IBM is providing cloud computing services to its clients. This is the service which is provided by the internet. The cloud computing service can be described as the practices to sort, manage and process the data by the remote servers hosted on internet. These services are provided by the company to the clients based on pay-for-use. Various models of cloud computing are provided by IBM including PaaS, IaaS, SaaS, Hybrid cloud, Private cloud and Public cloud. There are some important aspects of the cloud computing. This report focuses on the target market of B2B product along with the relationship strategy. Along with this, report also describes SWOT analysis for this business of IBM (Panettieri, 2016). Target market for product IBM is expanding its services for cloud computing along with validation program to the service providers and service and consulting service companies. There are various potential target markets for the cloud computing services. The company IBM narrow downs the respective markets to target the potential customers. Industry of large enterprises- While focusing on the internal cloud computing, some large companies are focused towards adopting the cloud computing services. So, the potential customer for IBM are large companies that are adopting cloud verticals to improve their businesses but do not have key sources of differentiation. For example, pharmaceutical companies can adopt the cloud computing service to drive cist saving and efficiency in the business (Dwyer and Priluck, 2012). SMBs- The most significant segment for IBM is SMBs i.e. small and medium business. Company is targeting smaller customers who have less existing IT capabilities. Along with this, financial service companies can use the cloud computing as they have strong relationship with their customers. Emerging markets- Customers with limited resources in the developing market can be potential customers for IBMs cloud computing service. These target markets have ability to scale service consumption in times of growth. For instance, automobile manufacturers can use cloud computing to reach their dealers in distant market (Sallehudin, Razak Ismail, 2015). Relationship strategy There are some strategies adopted by IBM to strengthen the relationship with the potential target market. The strategies adopted by the company are as follows: Communicate beyond the walls- To strengthen the relationship with the customers, company provides access to the customers for the information and online resources. Company is engaged with the customers with the two-way conversations by social media tools and customer generated content. This is helpful in enhancing the customer loyalty by responding their interests (IBM, 2017). Value chain activity- Company creates the culture of innovation by integrating entire value chain in the single collaboration strategy. This strategy is used to improve the internal as well as external communications with the associates and customers (IBM, 2009). SWOT analysis SWOT analysis is the strategic tool to identify strengths, weakness, opportunities and threats of a business. The company IBM has wide recognition in the market in terms of developing computer hardware and software. The company is also providing infrastructure, consulting and hosting services in the area of mainframe computers to nanotechnology. SWOT analysis for IBM in terms of cloud computing is as follows: Strengths- The business of IBM has technological success in the world since last many years. This is company which is handling 95% of all the business in the 1000 most profitable companies in US. Along with this, core strength of the company is that the business of IBM is the largest and most profitable business in the world with the value of $66 billion. IBM is an established and old company which is operating in the business of cloud computing. Further, the strength of company is that company is dedicated to the creation to technological innovation which leads to the creation of computers, various software and products. The products and services of technological innovation make the company superior in the market (Porter Heppelmann, 2014). Weakness- The size of the business is also a weakness for the company. It can make it slow down the company to meet needs and wants of the customers as well as industry fluctuations. More employees can make it difficult to find the support and services. Along with this, there are enormous operating costs in the business and competitors are trying to have large number of market share in the market. Company is operating in various countries and communications in these countries can be very challenging for the company. Opportunities- For IBM business, globalization can be important opportunity for the company which can be used for balancing the fluctuations in various economies. The brand image of the company is very strong in the market so it has further opportunity to create the products for the younger generation and reposition the company in the market. Along with this, there is the opportunity to maintain competitive advantage in the market and innovation is the key factor to create new products in ever changing market. The small-medium business of IBM has improved over the last years but there is the need to increase market share by the company to gain competitive advantage in the market (Armstrong, Adam, Denize and Kotler, 2014). Threats- There are some challenges for the business of IBM which must be addressed by the company. The company is completely dependent on Microsoft and that could be a big problem if anything happened to them. Further, there is one more threat for the company that hackers can expose sensitive and important information so; there is the need to be innovative by IBM in terms of firewalls and protective software. In the business of IBM, there are very suppliers in supply chain and they are making the company very little to negotiate for switching (Civi, 2013). Along with this, there are some big competitors of the company i.e. HP, Microsystems and they are threats also to the bottom lines of IBM. The competitors are able to develop cheaper products to make more profits. References Sallehudin, H., Razak, R. C. Ismail, M. (2015). Factors Influencing Cloud Computing Adoption in the Public Sector: An Empirical Analysis. Journal of Entrepreneurship and Business, 3(1), 30 - 45. IBM, (2009). Business Strategy for Cloud Providers. Retrieved on 14th November 2017 from https://www.itworldcanada.com/archive/Documents/whitepaper/ITW157B_BusinessStretegyForCloudProviders.pdf IBM, (2017). Strengthen Relationship. Retrieved on 14th November 2017 from https://www-01.ibm.com/software/in/lotus/solutions/relationships/ Porter, M. E. Heppelmann, J. E. (2014). How smart, connected products are transforming competition. Harvard Business Review, 92(11), 64-88. Armstrong, G., Adam, S., Denize, S. and Kotler, P., (2014). Principles of marketing. Pearson Australia Civi, E., (2013).Marketing strategies to survive in a recession: International Journal of Business and Emerging Markets. 5(3). pp.254-267. Panettieri, J. (2016). Cloud Market Share 2016. AWS, Microsoft, IBM, Google. Channele2e. Dwyer, C. and Priluck, R., (2012). Digital Imperatives in Marketing: The Integration of Communications and Technology to Target Consumers While Protecting Privacy.